I've been doing tons of reading lately on things like "Conversational Marketing" and "Buzz Marketing". Without exception, authors point to the power of creating trust with future customers by using the power of conversation in lieu of hard-sell (expensive) marketing approaches? Well, we know this. We experience this with each other twice a month! At WIN, we know one another, trust one another and give business and referrals to one another. What if we could invite more people to the conversation? Say potential customers and other interesting and influential people? One certain way to expand the conversation is to blog. A BIG thanks to Andrea Cronin for setting up a great place to experience blogging.
The purpose of my post is to give you some resources to begin to understand why blogging can support your marketing efforts to increase sales. In addition, if you do it well, you will also have some good conversations along the way.
Post a comment. I'd love to hear your opinion on blogging and on these resources.
- Naked Conversations by Robert Scoble and Shel Isreal
- Blogging for Dummies (and WIN members) by Susannah Gardner
- Blogging for Business Everything You Need to Know and Why You Should Care by Shel Holtz
No comments:
Post a Comment